How To Use Podcasts and Social Media to Grow Your Business
This is an interview with Phil Gerbyshak, a podcasting, social media and social selling expert. Dave Lorenzo and Phil discuss how you can (and should use podcasting and social media) as a tool to grow your business or professional practice. Season 2 Show 27 Episode 149
Phil Gerbyshak Is a speaker, sales expert, corporate sales trainer and small business coach. Phil trains his clients on the power of connection, leveraging the reach of social media, combined with the deeply personal work of nurturing 1:1 relationships, growing profitable long-term clients, transforming businesses and boosting revenue.
Whether your goal is getting more leads, setting more qualified appointments, earning referrals, or closing more business, Phil will show you how to use LinkedIn, video, content marketing, and even the telephone to accomplish your goals.
Phil has interviewed Tom Peters, Sally Helgesen, Seth Godin, Tim Sanders, Carol Roth, Bob Burg and a host of other great people.
Phil is an active member of the National Speakers Association (NSA) and has spoken at many of the regional chapter meetings on social selling and the power of connecting the right way on social media.
Phil has been featured on the cover of Speaker Magazine, and also frequently contributes articles.
When he’s not traveling, Phil does a weekly show on social media called #SocialChatter on Facebook Live. It’s unscripted, unedited, real and raw.
Phil is a technology geek who is always trying the latest and greatest tools, so you don’t have to. He’s kicked the tires for you and can recommend the right tool for your needs and budget, whether it’s scheduling social media posts, livestreaming, transcribing, video editing, etc.
Phil has been recognized as the Best of BeLive (livestreaming platform) by Ross Brand and Rachel Moore.
4532 W Kennedy Blvd
Tampa FL 33609
Listening Guide to the Inside B.S. Interview with Phil Gerbyshak
03:11 How Phil got started interviewing authors and experts
04:21 How does Phil get such great guests for his show?
05:18 Who is the one person Phil hasn’t interviewed that he wishes he could?
06:00 How to make it “easy” for someone to be a guest on your show
07:38 How to convince big name guests to do your show when you’re just starting a podcast
11:07 Podcast show production tips
13:33 What type of interview and production schedule is the best?
14:05 When does Phil do live video shows?
14:45 How people consume the interviews on different platforms
15:30 Why Phil chooses to do his interviews live on all social platforms
16:00 The reason Phil doesn’t particularly care for LinkedIn live
17:35 Phil’s “go to” social media platform
18:28 Why Phil is so successful using LinkedIn for business
19:05 Adding two cents times twenty-five (LinkedIn Success formula)
20:29 How to use LinkedIn Sales Navigator to connect and grow your business
22:14 Should we be connecting with everyone on LinkedIn?
30:27 What was Phil’s goal when starting his podcast?
31:04 “First Serve Who We Can Then We Get To Serve Who We Want To Serve”
31:35 How Phil got Seth Godin as a podcast guest
33:46 The importance of your personality fitting the media
35:40 Topics Phil speaks about from the stage
37:24 The value of gratitude in life and in business